Frozen Empire’ Makes $4.7M In Previews


SATURDAY AM: Regardless of “Marchmellow” climate within the Northeast and a B+ CinemaScore, Sony‘s Ghostbusters: Frozen Empire is predicted to nonetheless attain a gap between $42M-$44M this weekend after a $16M Friday. PLFs and among the Imax are accounting for 36% of field proper now. Frozen Empire, which value greater than Ghostbusters: Afterlife, $100M to $75M earlier than P&A, is co-financed by TSG.

There are heavy rains alongside the Atlantic Coast from Washington D.C. up by means of Vermont with flood watches in impact, nevertheless, no vital cinema closures are anticipated.

Mckenna Grace makes a face at child Keep-Puff Marshmallow Man.


General the field workplace with $97.6M is predicted to be off -17% from the identical weekend a 12 months in the past as that’s when Lionsgate’s roared with John Wick: Chapter 4, which posted the best opening within the franchise with $73.8M and led {the marketplace} to $116.6M.

Up to date PostTrak exits from ComScore and Display Engine are 80% constructive on the Gil Kenan directed sequel with a 64% particular suggest. Grades are decrease amongst youngsters versus Afterlife at 89% postive and a 57% should see straight away.

Male leaning after all at 55% with 46% of the gang between 25-44 years outdated with one other 30% of the viewers 13-24 years outdated and the largest quad a tie between 18-24 and 25-34 years outdated at 23%. Variety demos are 48% Caucasian, 27% Latino and Hispanic, 12% Black, 8% Asian and 5% Native American. Ghostbusters: Afterlife is taking part in greatest within the South, South Central and Midwest. High grossing cinema within the nation thus far is AMC Disney Springs in Orlando FL with over $50K.

NEON’s Sydney Sweeney nun horror film, Immaculate, did $2M yesterday for what’s shaping as much as be a $5M opening in fourth place. CinemaScore is a C which is par for a horror film (they get B and C CinemaScores). PostTrak is considerably decrease at 52% constructive and a 30% particular suggest. Euphoria crowd is popping out at 52% feminine with 75% of the viewers between 18-34. Largest demo is 25-34 at 39%. Variety demos have been 44% Caucasian, 30% Latino and Hispanic, 11% Black, 10% Asian, and 5% Native American/different. Finest markets are the East, South Central and West with the AMC Burbank the pic’s high grossing cinema stateside at $15,3K. Elevation has Canada. The film, which was co-financed by Black Bear, and a ardour mission produced by Sweeney, value below $10M. It’s a P&A deal for NEON. The discharge mannequin for this horror film is similar to what Blumhouse use to execute with its microbudget BH Tilt films.

IFC’s has the opposite specialty horror movie on the marquee, Late Evening With the Satan at 1,034 places which posted a $1.1M Friday, 3-day heading to $2.9M. Strong numbers in NYC, Toronto, Salt Lake Metropolis, Edmonton, Dallas, San Antonio and LA.

Disney has Pixar’s Luca, which was beforehand relegated to Disney+, in theaters, however much like the opposite Pixar re-releases this 12 months (Turning Crimson, Soul), there was no muscle behind these in advertising. The Italian-set animated film did $150K yesterday at 1,390 for what might be a really underwhelming $510K or $367 per theater.

Extra…chart and extra evaluation coming

FRIDAY PM: As of proper now, Ghostbusters: Frozen Empire is trying all proper with a $16M Friday and $42M-$43M opening at 4,345 theaters. That Friday is on par with Ghostbusters: Afterlife‘s first day (plus previews) of $16.6M, and may that 3-day sustain, it’s going to solely be a $1M shy of the 2021 Jason Reitman directed title.

REBECCA FERGUSON as Lady Jessica in Warner Bros. Pictures and Legendary Pictures’ action adventure “DUNE: PART TWO,” a Warner Bros. Pictures release.

Warner Bros.

In second is the fourth weekend of Legendary/Warner Bros’ Dune: Half Two at 3,437 theaters with an estimated $4.6M, -43% for a 3-day of $16.9M and a working whole of $232.6M.

Third belongs to Common/DreamWorks Animation’s third body of Kung Fu Panda 4 at 3,805 theaters with a Friday of $4.3M, -51%, and 3-day of $15.3M, -49%, and working whole by EOD Sunday of $131.7M.

Sydney Sweeney in Immaculate

Sydney Sweeney in ‘Immaculate’

Neon by way of YouTube

The NEON, Sydney Sweeney nun horror film, Immaculate, is seeing an estimated $1.8M-$2.2M Friday, and $5M opening at 2,354 websites. Black Bear financed and produced the film for below $10M. Black Bear is dealing with the UK launch of the movie with Elevation releasing the pic in Canada.

Lionsgate’s second body of Arthur the King at 3,003 theaters is fifth after a second Friday of $1.2M, -60%, and a 3-day of $4.1M, -46%, and a ten-day gross of $14.3M.

IFC has the David Dastmalchian 1977-set horror film, Late Evening With the Satan, which world premiered a 12 months in the past at SXSW, which is seeing $1.3M immediately for $3.3M opening at 1,034 places. The Cameron and Colin Cairness-directed horror pic follows a reside tv broadcast in 1977 which works horribly mistaken, unleashing evil into the nation’s residing rooms. Critics find it irresistible on Rotten Tomatoes at 96% licensed contemporary and an 86% viewers rating.

FRIDAY AM: Ghostbusters: Frozen Empire, Sony’s sequel to Jason Reitman’s Ghostbusters: Afterlife, took in $4.7M from Thursday evening previews that started at 2 p.m. at 3,561 theaters.

That whole is near the $4.5M previews of Ghostbusters: Afterlife, which opened heading into the pre-Thanksgiving 2021 body when audiences have been nonetheless shaking off Covid fears. Thursday evening’s money is also greater than the previews of Paul Feig’s 2016 all-female Ghostbusters, which did $3.4M (and opened to $46M). These showtimes started at 4 p.m. and resulted in a $16.6M Friday and $44M opening weekend. I’m informed from sources that Frozen Empire would require lots of walk-up enterprise to get to that stage as presales for some exhibitors have been low.

Ghostbusters: Frozen Empire acquired 4 stars from the Thursday evening viewers, which all the time is full of die-hard followers, with a 80% constructive and a 66% particular suggest. Principally males confirmed up at 55%, they usually have been the pic’s harshest critics at 76% constructive, with ladies at 45% with a greater 85% grade. Breaking that down, males over 25 — Thursday evening’s largest quad at 43% — gave the film a 79% grade, whereas males below 25, who repped 12% of ticketbuyers, loathed the film at 68%.

On Afterlife, households and the center of the nation propped grosses. Near a 3rd of that viewers was households with mother and father, who awarded Afterlife 5 stars with youngsters below 12 at 4½. Rotten Tomatoes critics gave Afterlife, which was directed by Jason Reitman, 64% constructive whereas audiences graded it 94%. Frozen Empire out of the gate is decrease with 45% Rotten in evaluations, and 86% with RT audiences.

Directed by Gil Kenan, the author of Ghostbusters: Afterlife, the sequel value $100M. This Ghostbusters simply will put the five-movie franchise over $1 billion. That may or won’t be this weekend, as Frozen Empire might underperform.


Sydney Sweeney in ‘Immaculate’

Fabia Lavino, Courtesy of Neon

We’re ready on preview figures for Neon’s Sydney Sweeney film Immaculate, however within the meantime, PostTrak audiences didn’t prefer it final evening at 2½ stars and 60% constructive. Critics didn’t thoughts it at 78% constructive. We’re seeing projections now for the nun horror film, which world premiered out of SXSW, within the mid-single digits.

RELATED: ‘Immaculate’ Assessment: Sydney Sweeney-Led Non secular Horror Film Overshadowed By Overplayed Tropes – SXSW

Legendary/Warner Bros’ Dune: Half Two gained the evening amongst common releases with $2.2M at 3,847, -23% from Wednesday and a 3rd week of $39.5M and working whole of $215.7M. The pic will preserve its Imax screens into weekend 4, sharing them with Frozen Empire.

RELATED: ‘Dune: Half Two’ Assessment: Denis Villeneuve’s Spectacular Sequel Goes Heavy On The Mythos

Common/DreamWorks Animation’s Kung Fu Panda 4 at 4,067 websites made $1.7M, -10% from Wednesday, for a $38.7M second week and working whole of $116.4M.

RELATED: ‘Kung Fu Panda 4’ Assessment: Jack Black Is Again As Lovable Dragon Warrior On A New Mission In This Successful DreamWorks Sequel

Fathom busted its manner into the chart midweek with two releases. Religion-based documentary The Ark and the Darkness did $750K on Wednesday and one other $955K yesterday for a working whole of $1.7M at 1,010 theaters. The Ralph Stearn-directed docu facilities on Noah’s Ark and scientific proof supporting the biblical story. Fathom additionally had the remastered Hal Needham-directed 1986 BMX film Rad booked at 707 places, and it did $508K yesterday.

RELATED: ‘Arthur The King’ Assessment: Mark Wahlberg And A Scrappy New Canine Star Make This Outstanding True Story Come To Cinematic Life

Lionsgate/eOne’s Mark Wahlberg canine sports activities movie, Arthur the King, taking part in at 3,003 theaters, did an estimated $477K yesterday, -13% from Wednesday, ending its first week with $10.2M.

Verify again later immediately for updates.


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