Camila Cabello / Playboi Carti: “I LUV IT” Observe Evaluate


The pop star lab has their work reduce out for them this time. Their mission: Persuade the world that Camila Cabello is fairly cool and in addition sort of a goofball. They put of their extra time hours and got here up with “I Luv It,” a deranged concoction (produced by El Guincho and Jasper Harris) the place Camila chants frothy nothings over a beat that splices a considerably primary membership pop bounce with a fucked up use of a pitch-shifted pattern of Gucci Mane’s “Lemonade.” It fails its mission, but additionally, it’s the one Camila Cabello track that I’ve come throughout that has made me really feel something apart from full apathy. And whereas fairly just a few of the mega, mega pop stars are begging to be taken so severely, it’s good to simply hear some good ol’ customary costly nonsense.

That nonsense actually takes off as soon as Playboi Carti enters the gasoline station. That’s the place his scenes within the music video are shot, his most popular location of late. However as an alternative of smoking and doing elaborate handshakes and unofficial GRWM movies together with his boys, he’s principally posing and smizing for the digital camera whereas Camila does choreography that appears as if she’s being electrocuted and sitting crossed-legged on high of the freezer that holds the Klondike bars and Italian ices. (They appear like they’ve by no means of their lives had a dialog.) His verse is way within the fashion of the Future-infused deep-voiced rambling of his 2024 singles and options. Carti often is wrongly accused of rapping gibberish, however towards the tip of this verse he truly does. In the meantime, within the background, Camila simply gently sways alongside, because it begins to really feel like one in every of them is taking part in a prank on the opposite however I can’t inform who. Possibly it’s on us, which might be the good factor Camila Cabello may probably do.


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