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IGNORE THIS was produced and written by Blair and the remainder of the band – Anna, bassist Liam Adams and drummer Euan Lyons – in its entirety. Anna says that their DIY method was partly as a consequence of excessive prices of recording music at this time for small bands, however it’s additionally one thing they suppose will stay core to their ethos.
An album of this size is nearly a factor of uncommon magnificence nowadays, however it was no comfortable accident – it “was by design”. “We’ve been ready so lengthy to show ourselves and present the world what we are able to do,” publicizes Blair. “We had been like, ‘Okay, let’s create an enormous album [where] each music is fucking superb, and present everybody that we’re able to doing this.’”
Having full artistic management implies that Useless Pony really feel no stress to serve the calls for of social media or chase down virality, both. “I feel that TikTok has been so toxic for music,” considers Anna. “In some methods, [it’s] ruined the way in which that individuals write music. There’s a variety of songs that blow up on TikTok and 90 per cent of the music is literal canine shit, however the different 10 per cent of the music is cool and catchy.
“Lots of people now write with that 10 per cent in thoughts so [they] can go viral. I feel we’ve at all times wished to jot down music that we like and that seems like us, which is energetic and heavy. I feel in the event you chase one thing like that, then it’s most likely by no means going to occur for you.”
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