[Review] ARTMS get experimental with the deliciously ominous and unsettling “Beginning” – Asian Junkie


Regardless of denials that ARTMS could be a bunch again when the title initially emerged, it’s certainly a bunch consisting of ODD EYE CIRLE plus Haseul and Heejin, the opposite LOONA members beneath Modhaus. Technically a pre-release single, however actually simply one of many singles as part of an prolonged two-month rollout for his or her Dall album, “Beginning” is an acceptable title to kick issues off and it takes issues in a pleasantly odd route, each musically and conceptually.

Word: Sure, the title says “deliciously ominous and unsettling beginning” … shoutout to Cronus!

“Beginning” instantly captures the listener’s consideration, although not with catchy melodies or an addictive riff, however fairly with the unsettling and nearly sinister tone that emanates from it, and it appears like we’re strolling by way of a haunted home or one thing. A creeping piano, distorted strings, and finally cautious percussion hits underpin the monitor, and whereas the horror and occult points of it are early Dreamcatcher-esque in idea, sonically it’s way more deliberate and designed to provide rigidity all through fairly than explode into rock melodies. The members themselves do extraordinarily properly to match the soundscape, delivering clear however lingering vocals, as if their notes have been left probing within the air and curious, and it helps preserve the thriller of what was to return going.

Mentioned thriller is partially solved when the electro-industrial growl hits for the refrain together with the “I might collect ex-boyfriends” and the remainder of the spoken hook. The remainder of the track comes into body when the track abruptly accelerates at a breakneck tempo with a drum-and-bass run, a intelligent option to incorporate a classy ingredient. However it feels extra impactful right here than in different Okay-pop tracks because of the earlier tempo, like seeing a fastball after a bunch of offspeed pitches, and all through all of the chaos are the vocals of the ARTMS members impressively nonetheless reducing by way of all of it.


“Beginning” is an bold endeavor, and it’s finest when consumed with its visible accompaniment, which does its job in enhancing each facet of what the listener is listening to. A cursory examination of the visuals and lyrics leads that is about one thing just like the grieving facet of a breakup and the emotional turmoil that comes with that, together with an exploration of the levels of stated grief, which explains the switches in tempo, sound, and visuals all through.

Even when that’s simply the floor, I assumed it was a intelligent imagining of the theme. It’s additionally a surprisingly cinematic expertise, as if we’re watching a trailer for the reinvention of the ARTMS members.


Whereas “Beginning” can appear scattershot at instances, what helps the virtually avant-garde idea come collectively is that the entire parts are individually interesting. I’m additionally possible biased in the direction of a lot of these haunting, cryptic, and chilly atmospheres if the execution is there to match, and ARTMS handle to tug off a uncommon track with no actual melodic middle that holds attraction for me.

Principally, “Beginning” is a kind of songs the place if I learn any person writing it off utterly as barely a track and explaining that this isn’t what they’re into Okay-pop for, I’d completely perceive that view. However for me it’s endlessly intriguing (which is value one thing in itself), and whereas this isn’t a monitor that you just essentially carry on repeat for a pop playlist, I do assume one may find yourself revisiting this greater than they anticipate. The replayability is in how novel the sound is, how well-crafted the weather are, and the way there’s seemingly new issues to take pleasure in on each examination. If it have been three minutes lengthy as an alternative of abruptly ending, I feel I’d like it with out a lot hesitation. Pair all that with the expertise of the music video, and it simply delivers an general wonderful expertise.


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