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IVE (아이브) – Accendio
Launch Data & Mini Bio
IVE, the six-member woman group beneath Starship Leisure that debuted on December 1, 2021, launched a brand new music video in the present day on Could 16, 2024 for his or her tune “Accendio”. “Accendio” is the second title monitor from their second EP album, “IVE Swap“, that was launched two weeks in the past, on April 29, 2024.
Evaluate
“Accendio” is certainly the stronger of the 2 title tracks. Whereas “Heya” has extra memorable hooks and a repetitive refrain that sticks to your thoughts, “Accendio” has extra layered melodies and extra highly effective rap-parts. It begins fairly weakly, with an ethereal synth and a soft-rap, however then the melodic components begin hitting you one after the opposite. After the primary hook it features momentum, with the bridge being the spotlight of the tune, adopted by a super-catchy refrain on a chanting backdrop. From the second verse onwards, the synths change fully tone and tempo and the raps hit more durable as they turn out to be loads sooner. “Accendio” additionally has a extra mature composition and association, in comparison with different IVE tracks, with out getting overly complicated, together with in all probability too many catchy melodies preventing on your consideration in a short while, however beside that I consider that is certainly one of their finest songs.
The music video depicts the IVE members unlocking their powers after discovering a magical wand after which battling darkish alter ego variations of themselves for management of that magic wand in a Japanese magic-girls, super-sentai fashion, with Wonyoung preventing for the “gentle” aspect whereas Yujin leads the “darkish”. The inclusion of the overly-stylized dance-fight, which is by far the excessive level of the entire video, is a significant plus to the entire expertise. In conclusion, “Accendio” has undoubtedly a singular idea, however it’s principally the execution of this idea that must be praised, for avoiding the silliness and awkwardness that normally comes with it.
aespa (에스파) Universes
Launch Data & Mini Bio
AESPA launched two preview, video-edit music movies as pre-releases for the songs “Licorice” and “Lengthy Chat (#♥)”. The music movies characteristic shortened variations of the songs that shall be included of their upcoming first full-length album “Armageddon”, that’s scheduled to be launched on Could 27, 2024, and are heavy on animation and childlike silliness.
aespa (에스파) – ‘Licorice’ Universe
Mini Evaluate
“Licorice” is the strongest, albeit the shortest, of the 2 new pre-releases, even when the music video offers you solely a small ‘style’. By unusual coincidence additionally it is similar to IVE’s “Accendio” that was launched in the present day, with the members remodeling into superheroes / super-sentai fighters and fascinating in battle. In “Licorice” although the members do not battle their alter egos, however a “Licorice” / mint-chocolate monster, which turns into their buddy in the long run inviting to style completely different mint chocolate flavored sweets, which the members completely love.
aespa (에스파) – ‘Lengthy Chat (#♥)’ Universe
Mini Evaluate
“Lengthy Chat (#♥)” is a mid-tempo, bizarre and wacky tune a few piece of popcorn that turns into a star. Or one thing like that. The tune is fairly bland and uninspired with nothing even remotely memorable, however it’s enjoyable, straightforward listening. The silliness of the idea is fairly apparent from the start with the members, who do not look precisely human, pretending to be scientists learning the celebs in the course of a forest and concluding {that a} piece of popcorn that fell from the sky can also be a star. Sadly the entire music video feels disjointed, with 2D cartoon scenes, CGI graphics and stay motion set-pieces alternating one another, making the top end result appear to be one thing they put collectively last-minute with what they’d in inventory. It certain is exclusive, although!
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