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KISS OF LIFE burst onto the scene final 12 months doing one thing totally different from most lady teams of the time, embracing a throwback lady crush picture however choosing extra of a cool and horny sound. “Dangerous Information” and “No one Is aware of” specifically left an enduring impression on me and plenty of others, so truthful or not, expectations have been excessive for “Midas Contact” that they’d proceed down the proper path.
Fortunately it looks like they did precisely that by modernizing the 00s pop sound (Britney Spears, specifically), and added a wrinkle by merging the pop parts of the period with a splash of New Jack Swing affect. Certainly one of my complaints about their final mini was that the members themselves willed some middling productions to glory, however on “Midas Contact” they get extra assist due to a extra concerned instrumental that options sinewy synth together with syncopated drum beats from an 808 that offers it a pleasant bouncy rhythm all through. That drops out for a beautifully-executed, vocal-heavy pre-chorus that’s a spotlight in its personal, constructing right into a refrain constructed across the chorus of “contact ya, kiss ya” and “you see, I acquired that Midas contact”. That didn’t leap at me on first pay attention, however has confirmed memorable on repeats, in no small half to the supply by the members themselves.
Whereas I used to be dismayed once I clicked on the hyperlink and noticed the sub-3 minute runtime, as they’re a bunch that may actually make an additional minute or so price it, I used to be pleasantly stunned that there was a bridge and that it included a pleasant Easter Egg callbacks to their solos. Not like plenty of bridges that go softer, this simply leans utterly into the 80s extra, and Belle delivers the vocal peak that I wished from “Midas Contact” and helps spherical it off amazingly.
One factor about KISS OF LIFE’s discography up to now is that even when I don’t love all the things a couple of tune or it didn’t go within the path I wished, the members themselves assist elevate it with their charisma and expertise. They’re the right reply for lots of the complaints about Ok-pop’s latest path.
The presentation of KISS OF LIFE is visually on level within the music video as properly, with 00s touchstones in every single place and a cohesive creative path for his or her ideas. It’s a visible deal with, not simply due to the members however I cherished the placing of a contemporary twist on Greek mythological figures. Nevertheless, I requested for the teasers why all the things was pink and nothing was gold, so I’ve to ask once more why they’re turning folks to stone and never gold. The artwork director should reply for this, they’re not Medusa!
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Anyway, the comp for newer Ok-pop followers by way of particular person potential star energy coming collectively as group being one thing like BLACKPINK however melodic. Nevertheless, for hags KISS OF LIFE might be nearer to SISTAR however with extra hip-hop verve. Both method, their comebacks have persistently delivered one thing to look ahead to, and it’s laborious to not get enthusiastic about how they’ll develop and what they’ll carry sooner or later. For now, “Midas Contact” could be my favourite from them up to now, as its 00s pop hit sound is principally focused instantly at millennials like myself. If it really works it really works, and when the most important grievance is that the discharge is a minute too brief and some songs too brief (as a single album) since you need extra, you already know a bunch is heading in the right direction.
It is in all probability unfair to a rookie group however KISS OF LIFE is gonna have to hold my hopes and desires for mature lady group sounds in Ok-pop.
— Asian Junkie (@asianjunkiecom) April 3, 2024
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